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Emerging makes deal with CielEcran
September 24, 2010

By GORDON COX
www.variety.com

Digital specialty film and alternative content company Emerging Pictures has pacted with CielEcran to become the exclusive North American theatrical distributor of CielEcran's live ballet programming from companies including the Bolshoi Ballet and Paris Opera Ballet.

Deal expands Emerging Pictures' lineup of performing arts content from institutions with global brands, including the Royal Opera House, the Globe Theater and Teatro alla Scala.

Programming from Paris-based CielEcran will bulk up the slate of Emerging Pictures' "Ballet in Cinema" series, a companion to the company's "Opera in Cinema" and "Shakespeare in Cinema" programs.

Season kicks off with a Dec. 19 broadcast from Moscow of "The Nutcracker" at the Bolshoi.

The Metropolitan Opera and London's National Theater have also expanded the reach of their offerings through cinema distribution deals.